Back in 2013, restaurant industry giant Rewards Network published an article about the only four ways to increase restaurant sales:
- Increase the number of new customers
- Increase the frequency of return of existing customers
- Increase the average spending amount per customer
- Increase the rate of table turnover to accommodate more customers each day
You may have the most talented staff and the tastiest food in the world, but not many people will get to enjoy it unless you think strategically about how to increase the factors above. As more and more consumers are choosing fast-casual restaurants over established sit-down franchises, it’s important to understand what the modern customer is looking for in order to keep up with the shifting restaurant industry.
At Swirl Freeze, we’ve had our finger on the heartbeat of the restaurant industry for years, and we created our all-in-one ice cream and yogurt maker to give food establishment owners an easy way to boost their revenue and satisfy the modern consumer. In today’s post, we’ll share four of our top tips to attract new business and keep customers coming back and buying more. Read on to learn more about how to keep your restaurant or cafe serving satisfied customers for many years to come!
1. Implement a delivery program
To understand how important delivery is to the modern customer, you need only look at the smashing success of on-demand food delivery companies in the last decade. Grubhub , DoorDash, Uber Eats, and Postmates are part of a global food-tech revolution, innovating an industry that Forbes predicts will be worth $250 billion by 2022.
It’s clear that modern consumers want the option for easy takeout or delivery. By implementing your own delivery program or partnering with third-party delivery services like those named above, your restaurant can reach a larger consumer base. Although implementing delivery is an investment that can cost more time and effort up-front, it will attract a wider range of customers and ensure you don’t lose business to the competition.
2. Stay active on social media
Does your restaurant have pages on popular social media sites like Facebook, Instagram, and Twitter? If not, it should. Experts estimate that by 2020, some 3 billion people will be using social media worldwide, and it’s one of our most powerful modern marketing tools. If you want to keep up with the times, it’s important to post on social media and interact with your consumer base.
It’s not just about responding to reviews and posting photos of your restaurant’s food on Instagram, either (though that’s a perfect start). Get creative with social media by streaming live Q&As with your sous chef, creating custom Snapchat geofilters, or collaborating with influencers to promote new menu items and events. The possibilities are endless — and they’re bound to bump your establishment to the top of the modern consumer’s bucket list!
3. Participate in give back nights
Get involved with your local community and show your philanthropic side by hosting regular “give back nights” — events or evenings where you give back a percentage of profits to local charities, schools, or causes. This is a simple and fun way to connect with your community and involve your consumers in local philanthropy! Your customers will feel good about being part of a cause, and you’ll feel good about giving back while building up a loyal customer base.
4. Satisfy the froyo craze
Finally, give your customers a fun reason to choose your restaurant or cafe by investing in a commercial frozen yogurt machine! It’s estimated that the global consumption of frozen yogurt will grow to 355 million liters per year by 2023. Demand is up and only growing!
As a dual-purpose industrial ice cream maker and froyo machine, the Swirl Freeze machine is an easy solution to cash in on the growing demand for delicious blended desserts. Our all-in-one frozen dessert maker is fun and easy to use: just choose an ice cream, yogurt, or custard base and add as many toppings as you’d like. It’s the perfect complement for any food business, special event, or shopping center!
You can lease or buy your own Swirl Freeze frozen dessert maker today when you contact us. With flexible financing for qualified buyers, easy-to-use products, and an endless combination of possible flavors for your customers, there’s no reason not to partner with us to help your food business grow. Call us today to get started!